New Year’s Day marks the time-honored tradition for the donation and transplantation community to participate in the inspirational Donate Life Rose Parade Float at the Rose Bowl Parade held each year in Pasadena, California. The magnificent beauty of the floragraph entries is an exceptional opportunity to commemorate donor heroes and their families, as well as to give donor recipients a global voice in saying, “thank you” for the Gift of Life. Participation in the Donate Life Rose Parade Float is the single most significant visual campaign focusing on the true stories of organ, eye and tissue donation healing and saving lives.